Before we took over the campaign, the client struggled to generate affordable leads for their Cryo Slimming and Body Sculpting services. They were paying $89.94 per lead, generating only 14 leads and 2 conversions from $1,257.87 in ad spend.

Despite a full month of effort, results were stagnant.

The problem? Cluttered creatives, outdated targeting, a mismatched campaign objective, and an unoptimized landing page.

Here’s how we fixed it:

✔️Creative Overhaul: Simplified visuals and messaging to highlight benefits and the offer clearly.

✔️Correct Campaign Objective: Shifted from purchase optimization to a 2-step lead gen funnel to capture higher-intent prospects.

✔️Targeting Reset: Reduced ad volume, narrowed the audience to 800k–2M, and optimized with a gradual cost-cap strategy.

✔️Landing Page Makeover: Built a clean 2-step funnel with authentic, high-quality client images to boost conversions.

✔️Stronger Ad Copy: Rewrote headlines and above-the-fold text to be more direct, benefit-driven, and scroll-stopping.